New analysis from Counterpoint reveals that Apple is totally destroying Android relating to its share of the worldwide premium smartphone market.
New analysis revealed Thursday signifies Apple has upped its Q1 share within the premium market ($400 or extra) from 57% final yr to a whopping 62% this yr. The premium market did shrink yr on yr, however much less so than the general smartphone market, the eighth consecutive quarter the place premium gained this battle.
From the report:
Apple continued to steer the premium market, exceeding 60% share for the second consecutive quarter. This was pushed by the iPhone 13 collection. The iPhone 13 has been the best-selling mannequin globally every month since October 2021. This was additionally the best first quarter share for Apple within the premium section since Q1 2017.
In the meantime, Android rival Samsung is struggling, seeing its share decline from 18% to 16% yr on yr due to delays to the S22 collection.
In response to Counterpoint’s figures, the highest premium smartphones by gross sales share to open the yr had been the iPhone 13 (23%), iPhone 13 Professional Max (13%), iPhone 13 Professional (9%), after which the iPhone 12. Samsung’s Galaxy S22 Extremely is the primary Android gadget on the listing taking a meager 3%. Meaning Apple’s newest flagship iPhone captured 45% of the market even supposing its iPhone 14 is only a few months away.
Whereas Apple is not reportedly planning an enormous design overhaul for the iPhone 14 this yr, we are able to count on enhancements within the type of a brand new 48MP digital camera, a hole-punch notch, an always-on show, a brand new processor (for the Professional fashions), and extra if studies are to be believed.
Should you do not wish to wait that lengthy otherwise you aren’t occupied with Apple’s newest and best, then the upcoming Amazon Prime Day sale and these Prime Day iPhone offers are a a lot better place to look.
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